Copywriting links
- Strategizing Web Content - Writing for the Web
When it comes to designing a website, content is often overlooked, but why? Users come for the content. Not giving them what they want with poorly written content will frustrate users.
- Guidelines for Writing a Good About Page
The About page is where site users go to learn more about the site they’re on. If you want to convert visitors to users, capture opportunities to work with people, and give your regular users a deeper appreciation of what your site does, a well written About page is your ticket
- 5 Tips for Aspiring Digital Copywriters
So you’ve come to the conclusion that digital copywriting is the career for you, but where do you go from there?
- Seven Steps to Compelling Testimonials for Nonprofit Organizations
It’s challenging to get the right testimonials from your network. But you can count on getting strong material when you ask questions as soon as possible after an individual’s interaction with your organization. Here's how.
- The Most Powerful Marketing Copy in the World - Testimonials
Nothing you can say or write has as much impact as comments from your audience, to their peers. Testimonials are as authentic as you can get. Yet, many nonprofits don’t put testimonials to work.
- 10 Things to Consider when Writing for the Web
Writing for the web is a challenge. There are usually word length restrictions, the fact that users scan rather than read every word, and sometimes style guides to adhere to. Here are 10 useful tips.
- Jakob Nielsen's Alertbox: Twitter Postings
Optimising Twitter postings through five rounds of iterative design
- 9 Proven Headline Formulas That Sell Like Crazy
certain types of headlines have proven themselves repeatedly for many years. By following the "formula" of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
- Top 10 Tools to Get Blogging Done
Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world. Lifehacker editors have pinpointed a few tools and tricks that make our posts go faster and smoother.
- Ten Timeless Persuasive Writing Techniques
Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.