Marketing links
- Blogger Outreach: 5 Tips for Connecting With Top Influencers
Many of the top industry influencers are also the most accessible. A single relationship with the right blogger could lead to thousands of instant relationships with targeted readers who fully trust that particular source; not to mention the back links.
- How Journalists Are Using Facebook to Share the News
Facebook is a treasure trove for journalists — with the ability to message almost anyone and search for people based on location, college, employer and interests, it’s a great platform for finding sources.
- 6 Non-Profits Saving the World Through Technology Innovation
Some nonprofit organizations use and develop cutting edge technology to help save the world. Here are a few ventures that are using hi-tech solutions for social or environmental causes.
- How to set up an online resume
With the coming of social media resumes, video resumes and visual resumes, the world of job seeking just got a lot more interesting. If you’re looking for ways to make your resume stand out, here are some ideas to get you started, along with examples for each format.
- Gaining Authority in the Age of Digital Overload
We’re entering into a new era of the Internet, where users are now looking to find validated sources within the mix of information overload that we all experience.
- How Much Content Is On The Web?
How much content is produced every day on the Internet? Turns out when they say “everyone’s a publisher,” they’re not joking.
- A New Kind of Transparency: Damage Control in the Age of Facebook
Clay Shirky said in 2010: "The loss of control you fear is already in the past . . . You do not actually control the message, and if you believe you control the message, it merely means you no longer understand what’s going on."
- Facebook Engagement Practices: Recent Studies and Discussions
Everyone wants to know the secret formula for on-page Facebook engagement. It seems that the new buzzword is “engagement,”and followers aren’t as important as engaged followers.
- Using Twitter to Build a Community and Recruit Volunteers
A round up of Twitter-related posts, links and presentations about using Twitter to activate and engage communitities.
- How to Sell Your CEO on Social Media Marketing
Social media represents both opportunity and risk - this why securing internal buy-in is a must. Often, this involves convincing your CEO and executive team why to do online and inbound marketing.
- Add an iFrame Facebook custom Tab
This post is aimed at the non developer in an effort to give the bare minimum of what is needed to get your first custom tab via iframe deployed.
- 4 Social Good Trends of 2009
In a world where technology and innovation is driven almost exclusively by profit, web 2.0 users have brought the spirit of giving to the fore. Here are some great examples of 2009’s social good trends.
- 13 Twitter Search Examples for Nonprofits
Here's some advanced Twitter search examples so that nonprofits can get the best out of the world's fastest-growing social network.
- Rock Solid HTML Emails
There are a whole host of ingredients that contribute to a good email marketing campaign. The biggest challenge for designers still remains building an email that renders well across all the popular email clients.
- 25 Examples of Convincing Call-To-Action Buttons
A look at 25 of the most convincing call-to-action buttons found on the web and why each individual button is so successful. Hopefully, they’ll give you an idea of some basic does and don’ts and help inspire your own designs.
- 7 Insanely Useful Ways to Search Twitter for Marketing
The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. Now that the search engines are all pretty geeked up over real time search you can create some very powerful searches and alerts combining Google and Twitter.
- How To Use Video SEO To Jump To The Top Of Google Search Results
Google’s search and indexing algorithms continue to evolve in complexity more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page.
- List of Social Media Management Systems
Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once.
- How to Build Engaging One-of-Kind Facebook Fan Pages
Creating a successsfully engaging Facebook Fan Page requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either.
- How to Create a Facebook Fan Page Editorial Guide
Facebook Fan Pages are popping up in record numbers. Now businesses have another space to connect with their clients or customers and a great opportunity to add value.
- How To Boost Your SEO with a YouTube Channel
While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.
- 5 Ways Non-Profits Can Increase Engagement With YouTube
- Add Google Analytics to your Charity Facebook Page
it is possible to add Google Analytics to you Facebook Page and it's based on a very old way of tracking web impressions.
- 5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed
- 10 Twitter Tips for Sucessful Nonprofit Fundraising
Before Twitter there was no economical way for a fundraising appeal to spread like wildfire. Now it’s incredible how many people a nonprofit can reach with very few resources. Read tips and best practices which may help your nonprofit increase its fundraising success on Twitter.
- Is Your Website A Dinosaur Or On the Verge of Distinction?
There’s been a lot of talk recently about whether websites have outlived their usefulness and are merely dinosaurs left over from 1990s, like grunge music and flannel shirts, but websites have found new life and have moved beyond serving as online brochures.
- Top 10 Facebook pages and why they're successful
Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.
- Finding Your First Friends on Twitter
There are two types of people – those who get the incredible value of Twitter, and those who haven’t got it yet. The difference, is finding the right people to follow.
- How to Make Your Location-Based App a Success: Reward People for Their Activities
After months of experimentation with various mobile advertising formats, marketers are starting to discover what strategies actually work. On mobile platforms, the clear winner is the reward system.
- The Anatomy Of A Great Social Media Landing Page
While the “media” part of social media is almost completely free, the “social” part is quite expensive & requires generating a steady menu of content and participating in the conversations generated around that content.
- How to Create Custom Facebook Pages
How do big brands create interesting Facebook pages? Do you really need to hire designers or skilled programmers who understand the ins-and-outs of Facebook APIs in order to build interactive and beautiful fan pages? Well, the answer is no.
- Social Media Marketing Checklist
Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.This is a simple check list of considerations for a social media marketing effort.
- HOW TO: Calculate the ROI of Your Social Media Campaign
If you’re one of the people who isn’t measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success.
- 5 Reasons Why Your Email Got Deleted
A lot of non-profits shoot themselves in the foot by forgetting to do the basics of email marketing correctly. Here’s five reasons why email messages fail.
- 25 reasons why I'll leave your website in 10 seconds
What makes people press the back button, shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?
- How to Make Twitter More Useful for Your Business
If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. What if there was a place that could easily be your one-stop shop for all your Twitter needs?
- Designing For A Hierarchy Of Needs
Based on Maslow’s hierarchy of needs, the idea of a design hierarchy of needs rests on the assumption that in order to be successful, a design must meet basic needs before it can satisfy higher-level needs.
- The Art and Science of Understanding Users
Get your audience assessment wrong, and your whole marketing strategy will fall in a heap, no matter how slick your design or compelling your copy might be.
- 9 Social Media Topics that Need To Die
Enough is enough
- Should Your Company Have a Social Media Policy?
Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook and all other new media venues.
- 5 Advanced Social Media Marketing Strategies for Small Businesses
FiveSive advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next.
- Event Planning Online: 14 Essential Social Media Tools
Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail.
- Seven Steps to Compelling Testimonials for Nonprofit Organizations
It’s challenging to get the right testimonials from your network. But you can count on getting strong material when you ask questions as soon as possible after an individual’s interaction with your organization. Here's how.
- The Most Powerful Marketing Copy in the World - Testimonials
Nothing you can say or write has as much impact as comments from your audience, to their peers. Testimonials are as authentic as you can get. Yet, many nonprofits don’t put testimonials to work.
- The Social Media Marketing List: 45 things you should be doing but probably aren't
When discussing social media marketing, people say things like 'be authentic' and wave their hands around. But what does that mean? Here's a list of 45 specific things you should be doing.
- The Content Strategist as Digital Curator
As businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences - particularly when we approach content.
- Viral Marketing For Entrepreneurs
An interactive and technical tutorial about how viral marketing growth works and the lessons learned from the model.
- Mashable's Social Media Guide for Small Businesses
Whether you’re just signing up, or primed for some advanced social marketing, the posts included here have all the tips, tricks, and wisdom you’ll need to take your brand to the next level.
- What is Good Content? A Working Definition and Some General Principles
Good content is a necessary foundation for most successful blogs. High quality content makes it easier for someone to recommend it to friends or other potential readers.
- 11 Ways to Influence People Online and Make Them Take Action
Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something.
- A Wiki of Social Media Marketing Examples
- How-To Influence Influencers - Bloggers, Tweeters & Others
This article pulls together resources, tips and advice that can help you identify influential bloggers and other social media users and develop strategies to engage your targeted influencers in ways that will help you achieve your objectives.
- How To Set Up a Winning Facebook Fan Page
If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.
- Jakob Nielsen's Alertbox: Twitter Postings
Optimising Twitter postings through five rounds of iterative design
- Free Ebooks on Marketing, Social Media, Business, Blogging and More
These books range in topics, from blogging tips, marketing, networking, feature writing and more.
- Top 8 Social Media Tracking Tools
According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. But how should nonprofits track their social media? What tools should they use?
- Buzz monitoring: an introduction and a list of tools
- Anatomy of Social Media Marketing
Many people often ask exactly how does social media/virtual marketing work? Why is everyone saying it’s so great? Here's a diagram to make it easier to understand.
- Social media advertising strategy: six profiles you must have
Business people need to develop a Social Media Advertising Formula, made up of the sites that all advertisers, Web site owners, and business owners must have in order to run a successful social media advertising campaign.
- 9 Proven Headline Formulas That Sell Like Crazy
certain types of headlines have proven themselves repeatedly for many years. By following the "formula" of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
- SEO for YouTube - How to Search Optimize Video for B2B Marketing
Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing, and videos are an important part of content. You need to be able to optimize your videos to show up higher in searches on YouTube.
- So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!
Notes from a Webinar on the emerging best practices for nonprofits who want to set up Facebook Fan Pages.
- NGOs and Social Media - Challenges and Opportunities
The development of technology solutions and services in support of the work of NGOs is a rapidly expanding international field of operation. This is particularly the case for social media and web-based applications.
- Optimizing Website & Landing Page Copy - A 10 Step Process
"Talk to the dog in the language of the dog about what matters to the dog." Roy H Williams
- 11 ways to increase your RSS feed subscribers count
As a blogger or freelancer, you can have different goals and ways to measure your success and you may value feed subscribers more than visitors or page views.
- How To Build Your Personal Brand on Facebook
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.
- How To Build Your Personal Brand on Twitter
By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.
- Yes! 50 Scientifically Proven Ways to Be Persuasive
This book takes the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So what are the 50 ways?
- 10-Point Basic Website Checklist for Nonprofits
Here’s a 10-point checklist to use when giving the home page of a nonprofit website a quick evaluation.
- Five-Step Strategy to Market Your Nonprofit Online
The days when your nonprofit could get away with not having an online marketing strategy are over. Even the smallest or most locally based organizations are expected to use email and have some kind of website.
- How To Improve Your Branding With Your Content
Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution.
- 50 Awesome Online Lectures for Social Media Masters
Check out this list of 50 awesome online lectures dealing with social psychology, member-driven community structure, identity, etiquette, and marketing.
- Social Media and SEO: 5 Essential Steps to Success
here are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO.
- When NOT to Use Social Media
These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them. But is social media for everyone? Are there times when you shouldn't be using it at all?
- 5 Essential Traits for Community Managers
ommunity manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager?
- MicroPR
New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of "personalized" relations.
- Designing to Sell
A simple template you can follow if you need to create a design that “sells” - that is, creating a website landing page that intends to turn a viewer/user into a customer.
- 5 Elements of a Successful Facebook Fan Page
For many companies a Facebook fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others?
- 5 ways to get more twitter followers
A list of twitter directory sites that can give you more followers
- http://socialmediatoday.com/school
Social Media School is a resource to help you to stay current with the latest social media tips, techniques and technology.
- How To Develop A Facebook Page That Attracts Millions of Fans
There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?
- The Science of ReTweets
ReTweeting is a rich source of data for this type of analysis: a larger number of ReTweets are posted every day, pertaining to nearly every imaginable topic and Twitter’s API gives us the ability to quantify and map viral behavior in a way that has never been possible before.
- Nonprofit Marketing Guide
Training and tips for do-it-yourself nonprofit marketers
- 20+ Free Press Release Distribution Sites
We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
- Twitter To Go: How one local coffee shop used Twitter to double their clientele.
When J.R. Cohen, Operations Manager for CoffeeGroundz Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community.
- Groundswell - What's The Social Technographics Profile Of Your Customers?
Forrester's Social Technographics classifies consumers into six overlapping levels of participation
- 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing
Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions i's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and there are some lessons we can apply to web marketing.
- Creating a Social Media Policy for Your Nonprofit
Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers.
- Build a Social Media Cheat Sheet for Any Topic
Step-by-step instructions, with screen shots, for a great process to use when you want to get smart about a new field in a hurry.
- How to Use Twitter to Grow Your Business
This article reveals how bestselling authors and business professionals use Twitter to grow their businesses and reveals ideas you can employ to achieve Twitter success.
- 7 Rules of Ethical SEO You Ignore Probably as a White Hat
Ethical SEO must be more than following search engine guidelines if we want to take ethics seriously.
- Word of Mouth Marketing Association Code of Ethics
WOMMA published its draft Ethics Code for the word of mouth marketing industry in 2005. It is a first step in the complicated process of building an industry based on consumer respect and fundamental ethical principles.
- Blogging Disclosure Best Practices Toolkit
This document is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
- The Secrets of Marketing in a Web 2.0 World
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools.to identify a set of emerging principles for marketing.
- Free eBook on Personal Branding by Chris Brogan
A free ebook on personal branding which runs just about 15 pages (including the cover) and contains everything from strategy advice to some considerations to over 100 tactics and ideas on what to do next.
- ProBlogger: Blog Tips to Help You Make Money Blogging
ProBlogger is a Blog that helps bloggers to add income streams to their blogs.
- Strategic Design: 6 Steps For Building Successful Websites
Web design isn’t art. It involves a whole collection of different skills all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content. To achieve successful results you must have a clear direction you must think strategically.
- 10 of the Best Social Media Tools for PR Professionals and Journalists
In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships. Here are 10 of the best social media tools for PR professionals and journalists:
- PR 2.0: Twitter Tools for Community and Communications Professionals
If you live in the world of socialized marketing, communications, relationships, communities, research, service, digital anthropology, fundraising, publicity, product development, publishing, events, online reputation management (ORM) or simply seeking to increase your proficiency and efficiency on Twitter, this snapshot guide will help you extend the reach and the efficacy of Twitter for your personal brand as well as the brand you represent.
- Logo Design Love
Logo Design Love is a website devoted to logos, is updated once or twice per week with news and features from the logo design industry and is authored by David Airey, a self-employed graphic designer.