Social media links
- How Journalists Are Using Facebook to Share the News
Facebook is a treasure trove for journalists — with the ability to message almost anyone and search for people based on location, college, employer and interests, it’s a great platform for finding sources.
- 12 incredible Internet activists changing the world through social media
To celebrate World Humanitarian Day 2011, we’re taking a look at 12 incredible online activists making a difference through campaigns, crowdsourcing and blogging, in alphabetical order.
- Empire Avenue provides social gaming opportunities - and challenges - for brands
Empire Avenue is Farmville for Social Media.
- How to set up an online resume
With the coming of social media resumes, video resumes and visual resumes, the world of job seeking just got a lot more interesting. If you’re looking for ways to make your resume stand out, here are some ideas to get you started, along with examples for each format.
- Gaining Authority in the Age of Digital Overload
We’re entering into a new era of the Internet, where users are now looking to find validated sources within the mix of information overload that we all experience.
- Facebook & Social Journalism
Facebook's growing role in news and social journalism. A look at how journalist's are utilizing the platform for storytelling, by Facebook's Vadim Lavrusik.
- How Much Content Is On The Web?
How much content is produced every day on the Internet? Turns out when they say “everyone’s a publisher,” they’re not joking.
- How To Sustain a Social Movement After Initial Success
Whether it’s a huge protest, a victorious election, an ousted dictator or a momentous piece of breaking news, it’s more important than ever for movement builders and members to prepare for day two.
- How to track Social Media within Google Analytics
By adding a few Advanced Segment filters to Google Analytics, you can easily pinpoint social media interactions, and associated traffic sources for your website.
- A New Kind of Transparency: Damage Control in the Age of Facebook
Clay Shirky said in 2010: "The loss of control you fear is already in the past . . . You do not actually control the message, and if you believe you control the message, it merely means you no longer understand what’s going on."
- Seven truths about online influence
With all the talk of influence metrics, what should you pay attention to when looking for influencers to promote you cause?
- Facebook Engagement Practices: Recent Studies and Discussions
Everyone wants to know the secret formula for on-page Facebook engagement. It seems that the new buzzword is “engagement,”and followers aren’t as important as engaged followers.
- Twitter Community Organizing Rules for Non Profits
For a community organizer, Twitter makes a lot of sense. Organizing is about building relationships and mobilizing people around a cause. Twitter does exactly that.
- Upgraded Twitter Search Helps You Find New People to Follow
Twitter has rolled out an update to its search tool that makes it easier to find new people to follow.
- Using Twitter to Build a Community and Recruit Volunteers
A round up of Twitter-related posts, links and presentations about using Twitter to activate and engage communitities.
- How to Create a Facebook Iframe Tab for Facebook Pages
Facebook have made a major change to the way you add tabs to your Facebook Page, FBML is out and now a much simpler system using good old iframe is the way forward.
- 3 Small Cause Campaigns That Won Big With Social Media
The rapid growth and adoption of social media is helping non-profits in their quest for change — they truly are using social media for social good. Here are three inspiring success stories of small non-profits who met or exceeded their goals with the help of social media.
- How to Sell Your CEO on Social Media Marketing
Social media represents both opportunity and risk - this why securing internal buy-in is a must. Often, this involves convincing your CEO and executive team why to do online and inbound marketing.
- Facebook's Growing Role in Social Journalism
Twitter has been the go-to platform for real-time reporting and reaching out to sources, but with Facebook continuing to scale and in some ways become more public, it offers journalists an arsenal of content types beyond 140 characters and an alternative destination to connect with new sources of information.
- 4 Social Good Trends of 2009
In a world where technology and innovation is driven almost exclusively by profit, web 2.0 users have brought the spirit of giving to the fore. Here are some great examples of 2009’s social good trends.
- 10 Rules for Increasing Community Engagement
Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities.
- 13 Twitter Search Examples for Nonprofits
Here's some advanced Twitter search examples so that nonprofits can get the best out of the world's fastest-growing social network.
- 10 Tips for Successful Twitter Fundraising
Twitter has been used to raise hundreds of thousands for charities and charitable causes, and has been used to spread awareness about social issues.
- Social Networks Play a Major Part in How We Get News
Based on a sample of 2,259 adults, this study reveals that 75% of the people who find news online get it forwarded through email or posts on social networking sites.
- 7 Insanely Useful Ways to Search Twitter for Marketing
The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. Now that the search engines are all pretty geeked up over real time search you can create some very powerful searches and alerts combining Google and Twitter.
- How To Use Video SEO To Jump To The Top Of Google Search Results
Google’s search and indexing algorithms continue to evolve in complexity more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page.
- 100+ Facebook Apps For Productivity And Tools For Achieving All Your Goals
Facebook is one the most popular social networking sites, has the most number of active members and been ranked number 1 on Wikipedia. Here are some helpful tools that Facebook provide free to make your daily tasks easier.
- List of Social Media Management Systems
Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once.
- How to Build Engaging One-of-Kind Facebook Fan Pages
Creating a successsfully engaging Facebook Fan Page requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either.
- How Nonprofit Groups Can Benefit from Foursquare
The beauty of the location-based service is that nonprofits of all types and sizes can tap its social marketing prowess. Here's how:
- How to Create a Facebook Fan Page Editorial Guide
Facebook Fan Pages are popping up in record numbers. Now businesses have another space to connect with their clients or customers and a great opportunity to add value.
- How To Boost Your SEO with a YouTube Channel
While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.
- 5 Ways Non-Profits Can Increase Engagement With YouTube
- 12 Applications to Make Your Facebook Page More Engaging
Here’s a compilation of some must have applications for any Page. They’re great additions to the the basic layout that Facebook provides and they can be used in interesting ways to move your ‘likes‘ into action.
- 5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed
- Nonprofit Facebook welcome tabs: inspiration and innovation
Most Facebook Fan Pages bring the visitor to the Wall. This is the equivalent of landing in the middle of a conversation. Consider developing a custom Welcome tab to introduce the organization to its visitors, and convert fans to stakeholders.
- 10 Twitter Tips for Sucessful Nonprofit Fundraising
Before Twitter there was no economical way for a fundraising appeal to spread like wildfire. Now it’s incredible how many people a nonprofit can reach with very few resources. Read tips and best practices which may help your nonprofit increase its fundraising success on Twitter.
- 6 Key Metrics for a Social Media Measurement Dashboard
To fully understand the impact of your social media efforts, you need a true social media measurement dashboard.
- Designing Social Media Engagement
Creating engagement is not eas, as so many organisations and brands have discovered. Creating engagement is one-third natural confluence and two-thirds design.
- Social actions toolset
Following is a collection of the widgets, plug-ins, extensions, Web & mobile applications, mashups and tools that draw on the Social Actions API, making it easy for you or your organization to incorporate these tools into your own site:
- Top 10 Facebook pages and why they're successful
Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.
- Finding Your First Friends on Twitter
There are two types of people – those who get the incredible value of Twitter, and those who haven’t got it yet. The difference, is finding the right people to follow.
- The pieces of the digital engagement puzzle
whether it's "Listen, Pubish, Engage, Evaluate" or "Educate, Enable, Engage, Promote" there are a number of elements to the digital engagement puzzle.
- Measuring the Effectiveness of Your Online Communications
Are your online communications working? How can you tell? This article talks through four types of measures-- Views, Followers, Engagement, and Conversion-- that help you track your efforts to see if they're worthwhile.
- How to Make Your Location-Based App a Success: Reward People for Their Activities
After months of experimentation with various mobile advertising formats, marketers are starting to discover what strategies actually work. On mobile platforms, the clear winner is the reward system.
- The Anatomy Of A Great Social Media Landing Page
While the “media” part of social media is almost completely free, the “social” part is quite expensive & requires generating a steady menu of content and participating in the conversations generated around that content.
- How To Coax Social Media Insights From Google Analytics
Google Analytics (GA) is good at counting things. You can’t ask GA how your social network feels about you; it doesn’t get the concept of feeling. You can ask it to count how many people click on links in your social media posts.
- How to Create Custom Facebook Pages
How do big brands create interesting Facebook pages? Do you really need to hire designers or skilled programmers who understand the ins-and-outs of Facebook APIs in order to build interactive and beautiful fan pages? Well, the answer is no.
- Social Media Marketing Checklist
Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.This is a simple check list of considerations for a social media marketing effort.
- HOW TO: Calculate the ROI of Your Social Media Campaign
If you’re one of the people who isn’t measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success.
- 3 Social Media Metrics Every Non-profit Should Track
What type of metrics are non-profits tracking to determine if they are achieving their objectives?
- Understanding Citizen Journalism Properly: Separating Amateur Journalists From Professionals
Citizen journalism is a type of journalism practiced by everyday people. Citizens, some without proper journalism training, are using this modern technology to publish their journalistic work.
- 4 Promising Curation Tools That Help Make Sense of the Web
As the volume of content swirling around the web continues to grow, we’re finding ourselves drowning in a deluge of data. Where is the relevant material? Where are the best columns and content offerings?
- 5 Essential Tools for the Mobile Journalist
Today, front-page news can stream from any individual with a cell phone camera and a Twitter account, major news outlets, such as CNN, have crowdsourced parts of their newsroom to locally-savvy citizen journalists, often armed with little more than a camcorder.
In addition to the standard smartphone equipment, such as a camera and social networking applications, we’ve compiled a list of five additional tools that can help a single journalist rival a fully-functional news team. With these tools, a mobile journalist can record data, edit clips, and broadcast polished stories as events unfold.
- 12 Essential News Media Tumblrs You Should Follow
With Tumblr growing rapidly, it’s attracted a number of media organizations both local and national that are looking to engage their audience in a new way and perhaps attract new readers. But it’s not just about promoting their own content.
- How to Write a Facebook Application
If you want to develop your own Facebook App that works the way you want and doesn’t carry any third-party branding or advertising, here’s an easy tutorial to help you get started.
- HOW TO: Manage a Sustainable Online Community
A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth.
- How to Make Twitter More Useful for Your Business
If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. What if there was a place that could easily be your one-stop shop for all your Twitter needs?
- 7 Ways Journalists Can Use Foursquare
Tech-savvy journalists usually go where the crowds are, and as Foursquare climbs toward critical mass, with over one million users, 40 million checkins, and counting, it’s also becoming a hot new tool for the digital journalist.
- 9 Ways to Do Good With 5 Minutes or $25
Social media can be a huge boon for non-profits, NGOs and causes. Many are finding ways to let folks help those in need with small actions and donations. Here are nine ways you can make a difference in people’s lives with just a few minutes of your time or a few dollars from your PayPal account.
- 9 Social Media Topics that Need To Die
Enough is enough
- Should Your Company Have a Social Media Policy?
Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook and all other new media venues.
- Creating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities
It is our role and responsibility to create the future of media, rather than to let it happen to us. To do that, we need to examine the most central driving forces, strategic issues and capabilities in the evolving media landscape.
- 5 Advanced Social Media Marketing Strategies for Small Businesses
FiveSive advanced strategies for small businesses that may already have small online communities and understand how to create an online presence, but don’t know what to do next.
- How the 2010 election will be won by blogs and tweets
- 10 News Media Content Trends to Watch in 2010
News in 2010 will blur the lines between audience and creator more than ever in an era of social media. This article looks at several trends in content distribution and presentation that we will likely see more of in 2010.
- Event Planning Online: 14 Essential Social Media Tools
Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail.
- The Social Media Marketing List: 45 things you should be doing but probably aren't
When discussing social media marketing, people say things like 'be authentic' and wave their hands around. But what does that mean? Here's a list of 45 specific things you should be doing.
- 8 Must-Have Traits of Tomorrow's Journalist
2010 will likely be a time of transition as today’s journalists catch up to learn the multimedia, programming, social media, and business skills they’ll need to tell their stories online.
- The 4 Cornerstones of Social Media Monitoring
The four cornerstones of social media monitoring are Competitive Analysis, Product Development, Reputation Management and Outreach. Learn more about each here.
- Mashable's Social Media Guide for Small Businesses
Whether you’re just signing up, or primed for some advanced social marketing, the posts included here have all the tips, tricks, and wisdom you’ll need to take your brand to the next level.
- After Fort Hood, another example of how "citizen journalists" can’t handle the truth
Has social media and citizen journalism turned us all into inhumane egotists rather than journalists?
- A Wiki of Social Media Marketing Examples
- How-To Influence Influencers - Bloggers, Tweeters & Others
This article pulls together resources, tips and advice that can help you identify influential bloggers and other social media users and develop strategies to engage your targeted influencers in ways that will help you achieve your objectives.
- Twitter Guide Book by Mashable
Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? Find out here.
- How Local Politicians are Using Social Media
It used to be that most of us couldnt point out our local representative, councilman, alderman, or public advocate if we tripped over him or her, but thats starting to change, thanks to social media helping us raise our civic literacy levels and altering the way politics are done.
- How To Track Twitter Stats, Clicks, And Trending Topics
With all the fuss about Twitter, we thought you might be interested in some ways to track your Twitter statistics, including ways to look at your account stats, some options for tracking Twitter trends, and several different ways to track your Twitter traffic.
- The History and Evolution of Social Media
This article reviews the history and evolution of social media from its humble beginnings to the present day.
- Social Media Sites Demographics
Who are all these people that spend time on social media? Are they your customers? Do you want to engage with them?
- How To Set Up a Winning Facebook Fan Page
If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.
- Corporate Social Media, from Macro to Micro
In the past, the official position of a company was the only public position a company would have. Today, a company's public face is a composition, a myriad voices, all different, yet all on the same cultural page.
- The Nonprofit Social Media Listening Primer
These are very short pieces about the art and science of social media listening techniques from the lens of nonprofit organizations. As you read these brief pieces, think about how you might use some of the techniques.
- New to Nonprofit Technology? Here's a Brief Overview
If you’re New to Nonprofit Technology, Heather Carpenter offers an overview of major sites and resources with links sorted into categories including web presence, using technology to fundraise, social media, books & reports
- NonProfit Technology
Ten highlighted articles chosen to represent a variety of viewpoints and usable information about nonprofit technology
- A councillor's guide to social media
this wiki has been written to build some concise guidance on how councils and councillors can use social media to improve services and connect with citizens.
- Free Ebooks on Marketing, Social Media, Business, Blogging and More
These books range in topics, from blogging tips, marketing, networking, feature writing and more.
- The Journalist's Guide to Facebook
Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.
- 10 Ways Universities Share Information Using Social Media
Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly.
- Top 8 Social Media Tracking Tools
According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. But how should nonprofits track their social media? What tools should they use?
- Buzz monitoring: an introduction and a list of tools
- Anatomy of Social Media Marketing
Many people often ask exactly how does social media/virtual marketing work? Why is everyone saying it’s so great? Here's a diagram to make it easier to understand.
- Ten Things a Nonprofit Should Do Before Setting Up Social Media
Social Media is definitely an effective tool for nonprofits to use. However, before you jump into the pool, what are the things you need to do first?
- Social media advertising strategy: six profiles you must have
Business people need to develop a Social Media Advertising Formula, made up of the sites that all advertisers, Web site owners, and business owners must have in order to run a successful social media advertising campaign.
- 10 Ways Journalism Schools Are Teaching Social Media
With news organizations beginning to create special positions to manage the use of social media tools, journalism schools are starting to recognize the need to integrate social media into their curricula.
- Three Steps to Making Your Research Report More Usable
Your research provides valuable insight into critical social issues and in the right hands, this information can be influential at many levels - from creating advocates to shaping policy.
- SEO for YouTube - How to Search Optimize Video for B2B Marketing
Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing, and videos are an important part of content. You need to be able to optimize your videos to show up higher in searches on YouTube.
- How the White House Is Using Web 2.0 Technology So Far
The Obama campaign broke new ground in its use of new media and social networking technologies such as YouTube, Facebook, and Twitter to spread information and engage supporters. But there are major differences between running a campaign and running the federal government.
- So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!
Notes from a Webinar on the emerging best practices for nonprofits who want to set up Facebook Fan Pages.
- NGOs and Social Media - Challenges and Opportunities
The development of technology solutions and services in support of the work of NGOs is a rapidly expanding international field of operation. This is particularly the case for social media and web-based applications.
- How To Build Your Personal Brand on Facebook
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.