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04 February 2012

The Directory of Grant Making Trusts 2012-2013

04 February 2012

The Directory of Grant Making Trusts 2012-2013

The twenty second edition of this comprehensive reference work covers 2,500 grant-making trusts, each with the potential to give at least £25,000 in total per year, collectively giving around £3 billi

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Trust Fundraising

04 February 2012

Trust Fundraising (Fundrasing Series)

Grant making trusts exist solely to give money away to good causes. They contribute up to one-fifth of the total voluntary income of UK charities.

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Directory of Grant Making Trusts 2010-2011

04 February 2012

Directory of Grant Making Trusts 2010-2011

The twenty first edition of this comprehensive reference work covers 2,500 grant-making trusts, each with the potential to give at least GBP25,000 in total per year, collectively giving around GBP3 bi

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Environment Funding

04 February 2012

Environment Funding Guide

Fully revised and updated, the 4th edition of the Environment Funding Guide provides invaluable and practical information on sources of funding for environmental groups.

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The Guide to Educational Grants 2011-2012

04 February 2012

The Guide to Educational Grants 2011-2012

This guide contains information on over 1,400 national and local grant-making trusts, which together distribute over £60 million in grants.

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Media Relations (Speed Reads)

04 February 2012

Media Relations (Speed Reads)

If you have never used the media before, are wary of trying, or have tried and failed, this book is for you.

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Effective Fundraising: An Informal Guide to Getting Donations and Grants

04 February 2012

Effective Fundraising: An Informal Guide to Getting Donations and Grants (DSC/CAF Starter Guide)

A starter guide for fundraisers, based on one of DSC's most established and popular courses.

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DSC's Guide to the Major Trusts out in March

04 February 2012

The latest edition of the Directory of Social Change's two-part Guide to the Major Trusts is due for publication on 26 March.

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The Guide to the Major Trusts 2012-2013: Pt. 2

04 February 2012

The Guide to the Major Trusts 2012-2013: Pt. 2

Grant-making trusts are a key source of funding for charitable activity, which no fundraiser can afford to ignore.

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Ask for higher donations for the Boston Marathon

03 February 2012

  As the Boston Marathon draws closer, we thought we’d make it a point to discuss the incredible fundraising opportunities an event like this has to offer. With this unofficial series, we will be shedding a little light on fundraising for this marathon up until the big day. When making fundraising goals, one has to [...]

Charity logo to appear on jerseys

03 February 2012

I have seen this a few times, obviously the trend kicked off with Barcelona, and I have seen it a few times in the UK.  O2 did it last year for Headstrong last year, the charity logo appeared on the Shannon Rugby jersey. I really like this link between Sponsorship and charity. I think charity [...]

Fundraising Reading Round-Up

03 February 2012

Time for another reading round up.  I've included a couple of excellent round-ups about the Komen controversy in the US this week.  Whilst it's not strictly fundraising related, I think it makes for a fascinating story (regardless of your views) and a case study in how not to react to a negative story about your charity. Kivi has a great summary, which Nancy then follows up and again here.  This one is going to rumble on for a while I think! In the fundraising world, there are some good follow up articles to the relationship Fundraising debate on the SOFII Linked In Group. Ken Burnett responds with his thoughts. Kimberley shares her thoughts on thanking and shares a lovely story. Pamela's 10 essentials of an ideal thank you letter. Why quality is more important than quantity in major donor fundraising. Mark shares a case study that raised $65,000 in a day. 101 Fundrasing lose and regain a donor. Alyson on the myth of fundraising panaceas. The Agitator on beating your control pack. Paul shares a great Amnesty campaign from Sweden involving interactive billboards and i-pads. I was delighted to take part in Q&A about fundraising ROI on the Guardian website this week.  You can read the highlights here. Di Flatt with some thoughts on communication. Nancy hosts the January non-profit carnival on dreams. Advice for Good on who gives to charity. Finally, a couple of articles on customer service. Seth on caring. Kev asks if your left hand knows what your right hand is doing and Copyblogger has a case study from customer service favs Zappo's.

Fundraising Ireland Conference

02 February 2012

The Fundraising Ireland conference gets better each year. The line up this year includes speakers like: Tobin Aldrich, WWF UK Simon Burne, THINK Consulting Solutions Derval Costello, CCS Fund Raising Michael Johnston, HJC New Media Damian O’Broin, Ask Direct Aline Reed, Bluefrog Simon Scriver, Total Fundraising Beate Sørum, Norwegian Cancer Society There will be usual [...]

Data Insight + Relationship Building = Fundraising Gold

02 February 2012

There's been an intense and fiery debate raging over on the SOFII group on Linked In over whether you should send an ask with your thank you letters. The initial debate widened to a discussion on the merits of relationship fundraising and the need for data analysis - to me the two aren't mutually exclusive, though some people seemed to think so... Fortunately the rhetoric and mudslinging has died down a bit and some insightful and thoughtful analysis has come out of the discussion. The consensus seems to be that the best fundraising is a combination of relationship building and data insight.  Anyway, the discussion has got me thinking how you can represent this graphically and I've come up with the following: I've put intuition and data insight on one axis and taking a relational or transactional approach to donor care on the other.  By charting how you go about fundraising, you will fit into one of four categories. I'll give you a quick overview of each one, starting with the worst:  Bad Fundraising:  Unsurprisingly the worst type of fundraising.  I'd hope there weren't many charities operating here.  This organisation is likely to have an underutilised database, appalling attrition rates and a high turnover of fundraising staff.  Amazingly, some donors will still give to these organisations! Amateur Fundraising:  I've seen a lot of charities in this space.  They are filled with good intentions and do create meaningful relationships with some donors and are generally well liked.  However, they let mailing dates move, don't have proper processes in place for capturing information and many opportunities slip through the net.  The worst extreme of this is when you get fundraisers who are scared to ask for money. Churn and Burn Fundraising:  Treating donors as ATM's, constantly asking, using data insight to maximise short term income and the optimum number of 'asks' can be surprisingly effective (especially in the short term).  You 'churn' through your donors as quickly as possible and are constantly looking for new donors.  However, as response rates to cold mailings have decreased and the costs of recruiting donors has increased, this is increasingly hard to pull off. Relationship Fundraising:  The best of both worlds.  You treat people with respect, listen to them and try to engage them for the long term.  However, you also use data insight to target donors appropriately, have a rigorous approach to testing to maximise your returns and monitor things like lifetime value.  This is the space I want to be and it is the combination that I believe will raise the most money.  If anyone has any feedback on this or some better names for the segments then I would love to hear from you!  

Use Online Event Registration to create more supporters

02 February 2012

We’ve recently revamped our online event registration tool within our nonprofit account. Among many important updates, your supporters can now instantly create their own fundraising page during the registration process. Since the update was released in early October 2011, our top organizations have increased their active fundraisers per event, year over year, by at least [...]

SVdeP says thank you

01 February 2012

I really like how SVdeP have done a campaign to say thanks following their Christmas Appeal. Well done folks Filed under: Appreciation, Donors Tagged: Appreciation, st. Vincent de Paul, Thanks

Fundraising Best Practice in Action: Offer incentives for donations

01 February 2012

As a fundraiser looking to engage your network of friends, family, and acquaintances, you’ve probably come across the tricky task of retaining their attention. Though no one is doubting your good work or the cause you support, we all face the constant battle of attention retention. As a good way to drum up more support, [...]

Food Truck Fundraiser

31 January 2012

Maybe you’ve already seen them in your neighborhood, or heard about them in the news: a new generation of food trucks that serves everything from tri-tip and crepes to cupcakes or any ethnic cuisine you can imagine. Unlike a traditional ice cream truck, or the hot dog and taco wagons at a downtown street corner, [...]

12 digital fundraising trends for 2012 #10 Social Media Fundraising Growing-Up

31 January 2012

After several years of amazing growth, data from Hitwise last August suggested that Facebook use was starting to slow here in the UK. Not at all surprising given that there are now around 30.25m UK users – equating to almost half of the whole country’s population signed-up to the site. So it must be approaching [...]