The relationship between sound and image evident in the use of song and underscore in film is also evident in pop video, but with one main difference -the pop video is a "visualisation of music rather than sonorisation of image" (Tagg, p.5). Most of the academic research made on pop video is concerned with issues tackled in the visual narrative, and very little has been written about its filmic qualities - how sound and visual work together, how one reacts to the other etc., though the work that has been written is important in understanding the structural relationships between sound and image.

Next: Musical/visual narrative