Since thousands of recordings are released every year, the use of digital audio watermarking would greatly increase the efficient tracking of stock through database systems. Large retail outlets would benefit from sales data by

• allowing a constant supply of best-selling titles without danger of losing revenue through being sold out of the most popular titles
  
  
• keeping an accurate record of sales from one week to the next, assisting in decisions about what titles to re-order, which titles/artists are likely to sell in the future, which stock lines to adapt or cancel, and which titles to enter into special promotions.
  
  
• compiling demographic and other market information which will be of benefit to both retail outlets and record/distribution companies - i.e. who is buying what, when and where? This data can help companies target specific audiences, increasing the efficiency and revenue of the music industry.

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